Rosie and Lula

The Briefing

CCD Studios designed and built a stunning new site for children’s clothing e-commerce brand, Rosie and Lula, along with developing the company’s brand. The site’s primary function is to drive and enable sales, whilst also showcasing the brand and products. It was important for the site to be easy to search and navigate, whilst displaying a large inventory in a beautiful way.

The Process

The site was built overtop an online ecommerce platform, with a number of complex customisations to deliver a product tailored specifically to Rosie and Lula. Incorporating a neutral, muted colour palette, we wove the new branding elements throughout. The client requested the ability for custom pop-ups for marketing and promotions. 

Rosie and Lula needed a site that was easy to update, for seasonal discounts and sales and promotions. They requested the ability for custom pop-ups for additional marketing on certain pages. Along with this, the Rosie and Lula team can access the backend of the site to add new products, manage stock and facilitate other ecommerce functions. We worked on designing an impactful site, optimising both space and functionality to drive sales. Focussing on product photography, the layout is well organised and easy to navigate. As well as the site itself, we integrated with plugins such as a Smile for customer rewards.