Construction company, Kelly Formwork, required an updated website to amplify their digital footprint and showcase their successes. The site needed to be bold, easy to navigate and above all else, promoting the work that Kelly Formwork is capable of doing.
The first part of the process was to establish a strong brand and colour palette. After research and workshopping, a bold monochromatic scheme was decided, with a Kelly green being used as an accent colour. CCD wanted to create a distinct look for the site, and centred the design around circular elements. This circle theme features cut-out components that draw attention to calls to action, and delivers a unique style. Custom icons were created to add further depth to the design, along with interactive buttons to make the navigation intuitive and interactive. Perhaps the most unusual feature of the site is the light/dark toggle, allowing users to drive their own experience with the site, depending on their preference.
The resulting site has been highly well received since its launch. The overall look and feel has been brought up to contemporary design standards, and the site is already performing well, driving engagement and delivering results. The CCD Studios team would like to thank Kelly Formwork for their collaboration on this project.
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