CCD provided a complete solution from research, competitor analysis, to a full brand redesign, through to the technical delivery of a hugely successful website that's integrated into the company's business systems. CCD Studios have been collaborating with Coyle Personnel, one of the UK’s largest family run recruitment groups, for a number of years. Our latest project involved a brand refresh and new website, in order to amplify their online presence as their business continues to grow.
A detailed research process revealed common trends about the entire recruitment market, from colour usage, UI trends and AI features. Candidate and Client market analysis was completed to ensure the brand and market would not only appeal but bring a new standard to the recruitment agency.
First, we worked to redesign the company branding, refining their original logo and introducing an updated colour palette. As a large business group, the site needed to allow users to easily navigate to their area of interest, and this will ultimately drive conversions. We kept the menu clean and streamlined, whilst still allowing site visitors to locate what they’re looking for. The new look for the site features custom animations and icons, including a homepage video highlighting Coyle’s areas of expertise using newly designed characters. This added movement brings the site to life, and engages users.
Recruitment functionality was a high priority for the site redesign, with a new look and additional features within the site job search, and bold new job detail pages. The site also offers a “calculate travel time” feature, so visitors can work out their commute to a new job before they apply for it. Overall the new site had to combine intuitive design, robust recruitment functionality and an attractive aesthetic.
Coyle Group benefit from a 200% increase in candidate applications based on the previous year and much increased brand exposure of new sectors that they wish to focus on. The website has reduced marketing team input but allowing the Coyle team to easily update all aspects of the website. The new evolution of the logo really brings the brand up to date with contemporary design trends. The team at CCD Studios want to thank Coyle Personnel for their collaboration on this project, and the new site is already proving to be a great success with an increase in engagement and conversions.
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