bpha

Specification & Solution

CCD provided a complete solution from research, competitor analysis and delivery of a new website on our in-house bespoke CMS. Technical delivery of a hugely successful website that's integrated into the company's business systems. bpha has been one of the UK’s largest housing associations for a number of years, priding itself on a strong track record of working with customers and developing an understanding of local people’s needs. We worked with the bpha to design & deliver a new website that they could be proud of, and easily update and manage, which gives them a strong foundation for the business to continue to grow.

The Process

A detailed research process revealed common trends across the housing association market, from colour usage and UI trends to overall user expectations. Extensive analysis of both resident and stakeholder needs was completed to ensure the brand and website would not only appeal to users but also set a new standard within the housing association sector.

As a large organisation with multiple service areas, the site needed to allow users to easily navigate to the information most relevant to them - ultimately improving engagement and conversions. We kept the menu clean and streamlined while ensuring that visitors could quickly locate what they were looking for.

As part of the design process, we held a series of workshops with key departments across the organisation to ensure every area of the business was represented and that the new website would meet the needs of both internal teams and external users. This collaborative approach helped align content, design, user journey and functionality across the site.

The new look for the site features custom icons and vibrant branding showcased throughout the page templates, bringing energy and consistency to the user experience. This visual approach helps the site feel engaging and approachable while maintaining a professional tone aligned with bpha’s values.

• Research & Discovery: market analysis, stakeholder workshops, and content strategy

• Custom Website Design: bespoke templates, UI/UX, and branding integration

• Development: bespoke CMS, responsive front-end, back-end system integrations

• Functionality: hosted resources, built-in cookie consent module, forms and accordians

• Accessibility & Usability: accessibility widgets and standards compliance

• Testing & Launch: cross-device testing, performance checks, pen testing and launch support

• Post-Launch Support: CMS training, ongoing maintenance, and professional support

• Development Roadmap: custom development and feature enhancements